As an electrician, you’ll have spent years building up a unique set of skills that are always in demand, which is great.
But making more money, and taking your trades business to the next level, takes more than just technical expertise - it takes business strategy.
At Fergus, we support over 20,000 tradespeople in the UK to improve their business operations, and in this article we’re highlighting seven strategies you can use to help you boost your earnings in the next few months.
1. Upsell Your Services
One of the quickest ways to increase your income is by upselling additional services to your existing clients.
This doesn’t mean pushing unnecessary products but rather offering valuable upgrades.
For example, suggest energy-efficient lighting solutions or smart home installations.
2. Expand Your Skill Set
Investing in further education and certifications can open up new revenue streams.
Consider specialising in areas like renewable energy systems, home automation, or commercial electrical systems.
The more skills you have, the more services you can offer, and the higher rates you can charge.
3. Improve Your Marketing
Effective marketing can significantly increase your client base.
Ensure your website is SEO-optimised and showcases your services, testimonials, and certifications.
Utilise social media platforms to share tips, showcase your work, and engage with potential clients.
Consider hiring a specialist to run targeted ads to reach a broader audience.
4. Offer Maintenance Contracts
Maintenance contracts provide a steady stream of income and build long-term relationships with clients.
Offer annual or bi-annual electrical inspections and maintenance services.
This not only ensures regular income but also positions you as a trusted advisor, leading to more referrals and repeat business.
5. Leverage Technology
Utilise job management software to streamline your operations.
Tools like Fergus can help you manage appointments, track expenses, and invoice clients efficiently.
By the time you’ve onboarded with the software, and started to use it day-to-day, you can reduce administrative time by 15 hours every single week, allowing you to focus on more billable hours.
6. Network with Other Tradespeople
Building relationships with other tradespeople can lead to more job opportunities.
Plumbers, builders, and HVAC technicians often need electricians for their projects.
By networking and forming partnerships, you can receive referrals and collaborate on larger projects.
7. Enhance Customer Service
Exceptional customer service can set you apart from competitors.
It may seem obvious to some, but always be punctual, communicate clearly, and follow up after completing a job.
Satisfied customers are more likely to recommend your services to others, leading to more business.
Consider implementing a referral program to incentivise your clients to spread the word, such as a discount on your next call out.
By implementing these strategies, you can see a noticeable increase in your income within just 90 days.
Remember, the key is to provide value, build relationships, and continuously improve your skills and services.
Want to find out more about how Fergus can help you to manage your trades business? Head to www.fergus.com today.