Friedland, a wholly owned business of Voltimum UK Manufacturing Partner Novar plc has undergone a major rebranding exercise:
The re-branding is aimed at bringing its brand image in line with the innovation, quality and reliability of its product and service offering. As part of the rebranding exercise, the Friedland range of products has been extended to include the range of Response DIY intruder alarms, as well as a number of other security products new to the market. Among these new products is Home Alert - a combined chime and security package, which can be configured to either chime or alarm using a combination of bell push, wirefree PIRs and door contacts.
The kits are easy to use and install and can be set and unset using a remote control. Other new products are the Minialarm range which includes 12 stand alone security alarms, including the dusk-to-dawn lamp holder, door wedge alarm and portable alarm. Also new is a pet-friendly, wire free alarm that includes a solar siren, three door contacts, one remote control, and one keypad.
New packaging too:
Taking on board customer feedback, the design of the packaging has also changed. Friedland packaging now provides immediate identification of the products, their application and benefits. Colour coding has been used to identify the different sub-brands, and whether a product is either wired or wire free is indicated by a readily recognised symbol. Strong, clean, full coloured images of products being installed, or in use, illustrate their applications, whilst simple icons indicate their features and benefits.
This re-design, and the extension into security alarms, has been carefully structured to communicate the opportunity to trade up within a product group, and to simplify the purchasing decision for the customer.
Established in 1938, the Friedland brand has a reputation for product excellence, choice, reliability and customer service, as well as a prestigious history of design, manufacture and supply of high quality doorbells and security lighting.
Friedland
(Novar IBS)
The Arnold Centre, Paycocke Road,
Basildon, Essex SS14 3EA
Tel: 01268 563000
Friedland Hotline: 0870 240 3390
Fax: 0870 240 3386
Web: www.mkelectric.co.uk