Newey & Eyre, the UK's leading professional electrical distributor, has unveiled a major new marketing campaign:
With a bold new look for its well-established logo, Newey & Eyre is also introducing a full range of new merchandising and product literature bearing the strapline 'Newey & Eyre - That's Where!' The brand relaunch underlines a range of new initiatives by Newey & Eyre as well as its continuing commitment to exceed the expectations of its professional contractor and installer customers. The company now offers an industry-leading stock profile of over 36,000 lines - which it believes to be three times the number available from any of its competitors.
Every Newey & Eyre branch now stocks a range of everyday products for same day collection or delivery, supported by vast centrally held stocks. All of these are available for next day delivery or collection from its national network of 200 branches.
In addition, the company's new and vastly improved distribution network and logistics operation (based around a new 300,000 sq ft distribution centre in Runcorn) will soon expand the delivery service to provide twice daily, same day delivery for customers needing even faster access to the Newey & Eyre portfolio.
New product literature and promotions:
As part of the relaunch, the company is introducing a raft of new product literature and promotions. Already hot off the press is WhereABOUTS - a quarterly magazine designed to keep electricians up-to-date on new products, services, industry information and all the latest news.
Accompanying WhereABOUTS is WhereBUYS - a new 'Best Sellers' product catalogue highlighting the very latest product offers and promotions, including seasonal items. The current promotion for customers of Newey & Eyre's national branch network includes the opportunity to win one of eleven new Vauxhall Movano vans for a year!
Jeremy Harris, marketing manager for Newey and Eyre commenteds: "Whilst the relaunch is represented visually by a new logo and strapline, it is built on an enhanced product and service offering, which will bring tangible business benefits to our customer base. The whole process is the result of extensive customer research that has helped us to revitalise our products and services, reinforcing our long-term commitment to customer service excellence."
Newey & Eyre
Yardley Court, 11-12 Frederick Road,
Edgbaston, Birmingham B15 1JD
Freephone: 0800 783 6909
Fax: 0121 455 1413
Web: www.neweyandeyre.co.uk