DECC - Green Deal Quality Mark requirements and guidelines 1.0

Department of Energy and Climate Change Green Deal Quality Mark requirements and guidelines 1.0 Page 1 of 9 Contents Green Deal Quality Mark requirements  and guidelines 1.0 Contents Introduction The purpose of the Green Deal Quality Mark is to build trust and confidence in the Green Deal amongst the public and stakeholders. We want the Quality Mark to become well known and a recognised sign of quality for energy efficiency improvements delivered under the Green Deal. As laid out in the  Green Deal Code of Practice , the Quality Mark must be used by all Green  Deal Assessors, Providers, Installers and Certification Bodies on identifying documents and any marketing  material (see pages 6-8).  The Quality Mark is trademarked by the Secretary of State for Energy and Climate Change (the SOS) and therefore may only be used under and in accordance with a Green Deal Quality Mark licence issued by, or at the request of, the SOS. The SOS intends to ensure all Green Deal Participants are licensed. Every Green Deal Participant’s Quality Mark licence requires compliance with these guidelines. To ensure that it is always recognised, the Quality Mark must be used consistently in the ways outlined in this document. For advice about any aspect of the Green Deal Quality Mark, please contact the Green Deal Oversight and Registration Body by email  [email protected]  or  telephone 020 7090 1031. …Previous Next… The Quality Mark Recommended sizes and exclusion zone Misuse of the Quality Mark Straplines Sample applications (1) Sample applications (2) Sample applications (3) Contacts

Department of Energy and Climate Change Green Deal Quality Mark requirements and guidelines 1.0 Page 1 of 9 Contents Green Deal Quality Mark requirements  and guidelines 1.0 Contents Introduction The purpose of the Green Deal Quality Mark is to build trust and confidence in the Green Deal amongst the public and stakeholders. We want the Quality Mark to become well known and a recognised sign of quality for energy efficiency improvements delivered under the Green Deal. As laid out in the  Green Deal Code of Practice , the Quality Mark must be used by all Green  Deal Assessors, Providers, Installers and Certification Bodies on identifying documents and any marketing  material (see pages 6-8).  The Quality Mark is trademarked by the Secretary of State for Energy and Climate Change (the SOS) and therefore may only be used under and in accordance with a Green Deal Quality Mark licence issued by, or at the request of, the SOS. The SOS intends to ensure all Green Deal Participants are licensed. Every Green Deal Participant’s Quality Mark licence requires compliance with these guidelines. To ensure that it is always recognised, the Quality Mark must be used consistently in the ways outlined in this document. For advice about any aspect of the Green Deal Quality Mark, please contact the Green Deal Oversight and Registration Body by email  [email protected]  or  telephone 020 7090 1031. …Previous Next… The Quality Mark Recommended sizes and exclusion zone Misuse of the Quality Mark Straplines Sample applications (1) Sample applications (2) Sample applications (3) Contacts

Department of Energy and Climate Change Page 2 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 The Quality Mark The purpose of the Green Deal Quality Mark is to build trust and confidence in the Green Deal amongst the public and stakeholders. We want the Quality Mark to become well known and a recognised sign of quality for energy efficiency improvements delivered under the Green Deal. The following pages explain how to use our Quality Mark so that we build awareness, understanding and respect for the Quality Mark itself  and the Green Deal. Always use approved artwork for our Quality Mark; do not create your own. Please refer to Contacts to obtain artwork. Our Quality Mark must be used in green only or black only. Please also refer to the sections: Recommended sizes and exclusion zone, Sample applications, Misuse of the Quality Mark, and Straplines. Reversed-out Reversed-out PMS: 364C C71 M4 Y100 K45 R33 G96 B32 Hex: #216020 …Previous Next…

Department of Energy and Climate Change Page 2 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 The Quality Mark The purpose of the Green Deal Quality Mark is to build trust and confidence in the Green Deal amongst the public and stakeholders. We want the Quality Mark to become well known and a recognised sign of quality for energy efficiency improvements delivered under the Green Deal. The following pages explain how to use our Quality Mark so that we build awareness, understanding and respect for the Quality Mark itself  and the Green Deal. Always use approved artwork for our Quality Mark; do not create your own. Please refer to Contacts to obtain artwork. Our Quality Mark must be used in green only or black only. Please also refer to the sections: Recommended sizes and exclusion zone, Sample applications, Misuse of the Quality Mark, and Straplines. Reversed-out Reversed-out PMS: 364C C71 M4 Y100 K45 R33 G96 B32 Hex: #216020 …Previous Next…

Department of Energy and Climate Change Page 3 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Recommended sizes and exclusion zone Communicating effectively The Quality Mark must always be used in a way that ensures it is distinct and easy to read. The exclusion zone for our Quality Mark is an area  that must be kept free of other graphic elements and visual clutter. Our Quality Mark must always be used at a size that ensures it is clearly legible and is  communicated effectively. It must appear at a width of 10mm or greater, this allows our Quality Mark to be used as an endorsement in most digital and print formats. The exclusion zone must be at least the same size  as the word ‘Green’ in the Quality Mark. For typical small usage (e.g. on a letter), a minimum exclusion zone of 3mm must be used.  10mm Exclusion zone Minimum size …Previous Next…

Department of Energy and Climate Change Page 3 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Recommended sizes and exclusion zone Communicating effectively The Quality Mark must always be used in a way that ensures it is distinct and easy to read. The exclusion zone for our Quality Mark is an area  that must be kept free of other graphic elements and visual clutter. Our Quality Mark must always be used at a size that ensures it is clearly legible and is  communicated effectively. It must appear at a width of 10mm or greater, this allows our Quality Mark to be used as an endorsement in most digital and print formats. The exclusion zone must be at least the same size  as the word ‘Green’ in the Quality Mark. For typical small usage (e.g. on a letter), a minimum exclusion zone of 3mm must be used.  10mm Exclusion zone Minimum size …Previous Next…

Department of Energy and Climate Change Page 4 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Misuse of the Quality Mark Always use approved artwork for our Quality Mark;  do not create your own. Please refer to  Contacts to obtain artwork. Green Deal Participants are allowed to use the Quality Mark in broader advertising and promotional activity in accordance with the terms of their Green Deal Quality Mark Licence – and DECC would encourage this. To ensure that our Quality Mark is communicated effectively and consistently, building awareness and understanding of the Green Deal initiative, it’s essential that it is not mis-used. Common potential mistakes not permitted are shown opposite (though this is not an exhaustive list). Never use the Quality Mark as a watermark over images. Where possible, use the  Quality Mark on white background. Please also refer to the sections:  Recommended sizes  and exclusion zone ,  Sample applications ,  Misuse of  the Quality Mark , and  Straplines . Distortion and stretching Missing elements Poor contrast Changed colours Rotation Altered elements …Previous Next…

Department of Energy and Climate Change Page 4 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Misuse of the Quality Mark Always use approved artwork for our Quality Mark;  do not create your own. Please refer to  Contacts to obtain artwork. Green Deal Participants are allowed to use the Quality Mark in broader advertising and promotional activity in accordance with the terms of their Green Deal Quality Mark Licence – and DECC would encourage this. To ensure that our Quality Mark is communicated effectively and consistently, building awareness and understanding of the Green Deal initiative, it’s essential that it is not mis-used. Common potential mistakes not permitted are shown opposite (though this is not an exhaustive list). Never use the Quality Mark as a watermark over images. Where possible, use the  Quality Mark on white background. Please also refer to the sections:  Recommended sizes  and exclusion zone ,  Sample applications ,  Misuse of  the Quality Mark , and  Straplines . Distortion and stretching Missing elements Poor contrast Changed colours Rotation Altered elements …Previous Next…

Department of Energy and Climate Change Page 5 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Straplines The supporting text The Green Deal Code of Practice requires Green Deal Participants • To make clear the scope of activities for which they   are authorised.  • To ensure that the Quality Mark is not used in any   way that suggests authorisation for functions or  services unrelated to the Green Deal or not covered  by their authorisation. This must be done as illustrated below: Notes :  1. Assessors must  make it clear whether they are authorised for domestic or non-domestic property assessments, or both. 2. Installers must make it clear which measures they are authorised to install . They may be authorised for one, several or many measures. We illustrate on the right how this should be done for a limited number of measures. Where installers are authorised for many measures, they may need to find another way to do this – but must show what is included in the scope of their authorisation and do this in a way consumers can easily understand. 3.The mark may be used without the scope/ registration number in certain limited circumstances, for example when a large version (over 20cm) is used on vans, hi vis jackets or posters. Questions about whether the mark can be used in a particular way which does not conform with the requirements of this guidance should be raised with  the Green Deal Oversight and Registration Body -  see  Contacts  (page 9). Green Deal Participants must also include their registration number to make it easy for people to check credentials through the Oversight and Registration Body and to facilitate identification of the participant in case any problem should arise. This must be set in the same colour and using the typeface ‘Din’. It must be positioned centred under the logo. Assessor Provider Installer Reg. No. CBA  Domestic Reg. No. CBA Reg. No. CBA  Cavity wall insulation,  external wall insulation systems …Previous Next…

Department of Energy and Climate Change Page 5 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Straplines The supporting text The Green Deal Code of Practice requires Green Deal Participants • To make clear the scope of activities for which they   are authorised.  • To ensure that the Quality Mark is not used in any   way that suggests authorisation for functions or  services unrelated to the Green Deal or not covered  by their authorisation. This must be done as illustrated below: Notes :  1. Assessors must  make it clear whether they are authorised for domestic or non-domestic property assessments, or both. 2. Installers must make it clear which measures they are authorised to install . They may be authorised for one, several or many measures. We illustrate on the right how this should be done for a limited number of measures. Where installers are authorised for many measures, they may need to find another way to do this – but must show what is included in the scope of their authorisation and do this in a way consumers can easily understand. 3.The mark may be used without the scope/ registration number in certain limited circumstances, for example when a large version (over 20cm) is used on vans, hi vis jackets or posters. Questions about whether the mark can be used in a particular way which does not conform with the requirements of this guidance should be raised with  the Green Deal Oversight and Registration Body -  see  Contacts  (page 9). Green Deal Participants must also include their registration number to make it easy for people to check credentials through the Oversight and Registration Body and to facilitate identification of the participant in case any problem should arise. This must be set in the same colour and using the typeface ‘Din’. It must be positioned centred under the logo. Assessor Provider Installer Reg. No. CBA  Domestic Reg. No. CBA Reg. No. CBA  Cavity wall insulation,  external wall insulation systems …Previous Next…

Department of Energy and Climate Change Page 6 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Sample applications (1) Stationery The Green Deal Code of Practice requires Green Deal Participants to use the Quality Mark on identification documents. As outlined on Page 5, they must also make clear the scope of activities for which they are authorised. Some illustrations of how this would look are shown on the right. This page shows examples of how our Green  Deal ‘lock-up’ would be applied to (fictional)  partner stationery.  Quality Mark including supporting text A4 Letterhead Insulate direct 99 Anywhere Road, Any Street, Postcode T 020 999 999  F 020 999 999 W anyadress.co.uk Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems Insulate direct 99 Anywhere Road,  Any Street, Postcode T 020 999 999  F 020 999 999 W anyadress.co.uk Installer Reg. No. CBA   Cavity wall insulation,   external wall insulation systems Business Card Insulate direct 99 Anywhere Road, Any Street, Postcode T 020 999 999  F 020 999 999 W anyadress.co.uk Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems ’Insulate Direct’ is a fictional company; any resemblance (graphic or otherwise) to an existing company is purely coincidental. …Previous Next…

Department of Energy and Climate Change Page 6 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Sample applications (1) Stationery The Green Deal Code of Practice requires Green Deal Participants to use the Quality Mark on identification documents. As outlined on Page 5, they must also make clear the scope of activities for which they are authorised. Some illustrations of how this would look are shown on the right. This page shows examples of how our Green  Deal ‘lock-up’ would be applied to (fictional)  partner stationery.  Quality Mark including supporting text A4 Letterhead Insulate direct 99 Anywhere Road, Any Street, Postcode T 020 999 999  F 020 999 999 W anyadress.co.uk Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems Insulate direct 99 Anywhere Road,  Any Street, Postcode T 020 999 999  F 020 999 999 W anyadress.co.uk Installer Reg. No. CBA   Cavity wall insulation,   external wall insulation systems Business Card Insulate direct 99 Anywhere Road, Any Street, Postcode T 020 999 999  F 020 999 999 W anyadress.co.uk Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems ’Insulate Direct’ is a fictional company; any resemblance (graphic or otherwise) to an existing company is purely coincidental. …Previous Next…

Department of Energy and Climate Change Page 7 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems Sample applications (2) Marketing communication The Green Deal Code of Practice requires Green Deal Participants to make clear the scope of activities for which they are authorised, [as set out on page 5], and to use the Quality Mark on any marketing material. Some illustrations of how this would look are shown on the right. This page shows examples of how our Green Deal  ‘lock-up’  would be applied to a (fictional) partner brochure.  Logo including supporting text.   Availability of independent,  impartial information The Green Deal Code of Practice requires that information or promotional material supplied by Green Deal Participants about the Green Deal must indicate that independent and impartial advice is available, and include the relevant telephone number and web address to access the advice. The following text therefore must be included within the promotional material. Independent and impartial advice about the Green Deal can be obtained  on 0300 123 1234 or at direct.gov.uk/greendeal. Where Green Deal Participants are intending materials for use just in Scotland they must indicate that advice is available from the Energy Saving Scotland advice centre network on 0800 512 012 or at www.greenerscotland.org Example brochure cover Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems ’Insulate Direct’ is a fictional company; any resemblance (graphic or otherwise) to an existing company is purely coincidental. …Previous Next…

Department of Energy and Climate Change Page 7 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems Sample applications (2) Marketing communication The Green Deal Code of Practice requires Green Deal Participants to make clear the scope of activities for which they are authorised, [as set out on page 5], and to use the Quality Mark on any marketing material. Some illustrations of how this would look are shown on the right. This page shows examples of how our Green Deal  ‘lock-up’  would be applied to a (fictional) partner brochure.  Logo including supporting text.   Availability of independent,  impartial information The Green Deal Code of Practice requires that information or promotional material supplied by Green Deal Participants about the Green Deal must indicate that independent and impartial advice is available, and include the relevant telephone number and web address to access the advice. The following text therefore must be included within the promotional material. Independent and impartial advice about the Green Deal can be obtained  on 0300 123 1234 or at direct.gov.uk/greendeal. Where Green Deal Participants are intending materials for use just in Scotland they must indicate that advice is available from the Energy Saving Scotland advice centre network on 0800 512 012 or at www.greenerscotland.org Example brochure cover Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems ’Insulate Direct’ is a fictional company; any resemblance (graphic or otherwise) to an existing company is purely coincidental. …Previous Next…

Department of Energy and Climate Change Page 8 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Sample applications (3) Events and other promotional uses The Green Deal Code of Practice requires Green Deal  Participants to make clear the scope of activities for which they are authorised and to use the Quality Mark on identifying documents and any marketing  material. Some illustrations of how this would look are shown on this page. ©2012 Bell Integrated Communications Ltd. Hi Viz jacket Black Pantone® 364C Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems Hi-vis jackets Popup display Branded van Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems ’Insulate Direct’ is a fictional company; any resemblance (graphic or otherwise) to an existing company is purely coincidental. …Previous Next…

Department of Energy and Climate Change Page 8 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Sample applications (3) Events and other promotional uses The Green Deal Code of Practice requires Green Deal  Participants to make clear the scope of activities for which they are authorised and to use the Quality Mark on identifying documents and any marketing  material. Some illustrations of how this would look are shown on this page. ©2012 Bell Integrated Communications Ltd. Hi Viz jacket Black Pantone® 364C Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems Hi-vis jackets Popup display Branded van Installer Reg. No. CBA  Cavity wall insulation,  external wall insulation systems ’Insulate Direct’ is a fictional company; any resemblance (graphic or otherwise) to an existing company is purely coincidental. …Previous Next…

Department of Energy and Climate Change Page 9 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Contacts How do I get the Quality Mark artwork? •  Green Deal Assessors and Installers should get the Quality Mark  artwork from their Certification Body. •  Green Deal Providers and any other parties should contact the  Green Deal Oversight and Registration Body;   Email [email protected] Telephone 020 7090 1031. …Previous Next…

Department of Energy and Climate Change Page 9 of 9 Contents Green Deal Quality Mark requirements and guidelines 1.0 Contacts How do I get the Quality Mark artwork? •  Green Deal Assessors and Installers should get the Quality Mark  artwork from their Certification Body. •  Green Deal Providers and any other parties should contact the  Green Deal Oversight and Registration Body;   Email [email protected] Telephone 020 7090 1031. …Previous Next…