The World's cities are using the latest LED lighting systems, such as those from Philips Lighting, to promote themselves in ways that were never previously possible:
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| The Coliseum in Hong Kong. |
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| Lima Cathedral. |
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| London's Chelsea Bridge. |
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A new trend in promoting cities is taking hold across the world. New Light Emitting Diode (
LED) lighting systems are being used to light up bridges, monuments and buildings in the world's cities in ways which have never been possible before. These stunning lighting effects are being used to promote cities, increase tourism, and highlight key landmarks at night. So called 'City Beautification' through lighting is a fast growing global business, now worth almost $2bn/year and the emergence of new LED lighting systems are set to push growth.
Recent examples of cities and landmarks being lit using Philips Lighting LED lighting systems include Chelsea Bridge in London, The Reichstag in Berlin, The Town Hall in Rotterdam in the Netherlands, The Church of Lima in Peru, the Coliseum in Hong Kong and the IRR bridge in Bangkok.
Innovative Philips LED lighting solutions are driving these innovations and are allowing lighting designers and architects to create effects and illuminate key architectural features in ways unimaginable only a few years ago. LEDs offer a number of key advantages over traditional floodlighting. They are smaller, colour dynamic, more flexible, are water resistant, have a longer lifetime, and have reduced maintenance costs. In addition they are safer as they run at low voltages, offer greater colour options and have a huge potential for energy saving and environmental benefits.
Sustainable lighting:
LEDs also have a tremendous potential as a sustainable type of lighting. Projections for the near future indicate that this new technology will save energy, running costs and indirectly CO2 emissions and will therefore contribute to the fight against climate change.
"LEDs are a tremendously exciting development" says Berthold Velthuis, Philips marketing manager for LED Lighting "Our towns and Cities can promote and highlight themselves in ways which has not been possible until recently"
One example of an imaginative lighting scheme is in Ostersund in Sweden where a local landmark tower has been lit up to resemble the aurora borealis otherwise known as the Northern Lights.
"The future is very exciting" says Berthold Velthuis. "The number of effects we can offer our customers is limited only by the imagination."
The picture shows the Coliseum in Hong Kong, London's Chelsea Bridge, and Lima Cathedral.
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Related contacts
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Contact: Barbara Neate
Philips Lighting
Guildford Business Park, Guildford GU2 8XH
Tel: 01483 293 071
Fax: 01483 575534
Email: barbara.neate@philips.com
Web: www.lighting.philips.co.uk |
Barbara Neate
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