ABB drives into consumer unit market with VW van promotion

ABB
 

ABB is marking the launch of its Housemaster Compact consumer unit with an exciting prize draw offering electrical contractors the chance to drive away in a brand new Volkswagen Caddy van:



ABB's VW van promotion.
ABB's VW van promotion.
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Being jointly run by ABB and Volkswagen from January 2006 to January 2007, the High Performance promotion is open to anyone who buys one or more Housemaster Compact units from participating electrical wholesalers throughout the UK.

"When it comes to commitment to product quality, reliability and high performance, ABB and Volkswagen are perfectly matched," says James Haigh, General Manager ABB low voltage products. "In the same way that Volkswagen's Caddy van is a firm favourite of electrical contracting professionals everywhere, we're determined to do so the same with our Housemaster Compact in the electrical contracting market."

For every Housemaster Compact consumer unit purchased, the buyer will get one free entry to the draw, with no limit on the number of entries per purchaser. A first prize draw has already taken place in July 2006, with a second due in January 2007. The lucky winners will be presented with a Caddy van in their company's livery. For runners-up, there are also 10 second prizes of £100 worth of high street vouchers and 50 third prizes of £10 high-street vouchers also up for grabs. The promotion also rewards electrical wholesalers, with ABB offering £100 for every 50 Housemaster Compact units or 500 miniature circuit breakers sold.

Many new features:

Packed with a host of new features which make it ideal for both domestic and commercial new build and retrofit installations, the Housemaster Compact represents ABB's arrival into the consumer unit market. It has a front sliding door which slides back into the unit housing, expanding the options of where the unit can be located. Additionally, the interior space of the Housemaster Compact provides extra space for cabling, created by reducing the size of internal components such as the MCBs.

The Housemaster Compact also offers a flexible split load that provides added protection and isolation capabilities. A main isolating switch feeds essential circuits such as lighting and other circuits are protected with residual current devices (RCD). Other devices can be assigned separate MCBs to protect against electrical faults without disrupting all the power distributed around the building. The Housemaster Compact can also accommodate non-standard configurations. It also has a fully shrouded busbar, making the unit easier and quicker to install, while also providing added protection when in operation.

"With the Housemaster Compact, we have a product that can more than hold its own against the popular consumer unit brands already in the market," says Haigh. "We hope that the quality of the product, together with the chance for our customers to win a van, will help us to grab both attention and a sizeable share of the consumer unit market."

To enter the prize draw, customers should send a completed entry form found in the Housemaster packaging, to this address: ABB High Performance Prize Draw
FREEPOST NWW1291A, Queens Avenue, Macclesfield, Cheshire SK10 2YJ.

The picture shows ABB's VW van promotion.


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Contact (for ABB): Sophie Cazalis
IAS Smarts
Tel: 0800 269371
Email: lv.products@gb.abb.com
blue arrow pointing right   Sophie Cazalis

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