0000-00-00
Dimplex has revealed an eye-catching new look to selected delivery trucks. This move has been designed, says the company, to help promote its position as the heating and hot water specialist:
|
| Dimplex's new truck livery. |
|
At over 13m long, and with an overall height of four metres from the ground, the livery is striking. It gives the illusion that the curtain sides have been flipped up by a gust of wind. One design features a woman caught stepping out of her Dimplex shower and grabbing a towel off her Dimplex towel rail, while the second features a couple getting cosy in their living room with a glass of wine and enjoying the relaxing flame effect from their wall mounted Dimplex fire.
Dimplex marketing communications manager, Karen Trewick, commented: “When people are driving along the road any messages must be quick and simple to assimilate. Being able to ‘peek inside’ the trailer, together with the surprised look on the faces of those inside, is a fun way of promoting the Dimplex brand.
“However these vehicles each travel over 70,000 miles each year, so it’s an ideal way of showcasing name and our products to many thousands of individuals and decision makers throughout the country.”
|
Related contacts
|
Dimplex
Tel: 01489 773336
Fax: 01489 773061
Email: marketing@dimplex.co.uk
Web: www.dimplex.co.uk |
Dimplex
|
| For latest electrical industry news, register for Voltimum's free newsletter. |
|
|
Source: James Hunt |
|
Back